tOGETHER WE CAN END INEQUALITY.
1
Close the Black-White economic gap by funding financial education for Black boys, girls and young adults
2
Provide development grants and coaching to support Black businesses
3
Fund political and criminal justice reform initiatives
THE CRY
When George Floyd was murdered by the vile grip of police brutality, the world cried out. The cry was deafening because, sadly, Mr Floyd wasn’t the first. For centuries, Black men and women, just like George, have been brutalised, mass-incarcerated, segregated and enslaved.
From his heart, via paintbrush and protest, Anton Leon’s cry is a cry for George Floyd, his own ancestors and the countless other Black men and women whose lives have been snatched or stifled by the hands of inequality and injustice. Multi-dimensional, this cry serves as an empowering ‘call to arms’ for those ready to fight for real equity for the Black community and a clear warning to anyone vying to stand in the way of it.
“You've fucked with the last generation - this ends with us.”
Passionate, galvanising and full of hope.
Created by Anton Leon and first used by him at Birmingham UK’s Black Lives Matter demonstration, 4th June 2020, the sign – the cry, the message was heavily captured and posted – one post was liked 192,000 and reposted 67,000 times (and counting!).
Most recognisably, award-winning rapper and actor, Ice Cube posted an image of Anton and his message as did notable presenter and actress, Jameela Jamil.
When George Floyd was murdered by the vile grip of police brutality, the world cried out. The cry was deafening because, sadly, Mr Floyd wasn’t the first. For centuries, Black men and women, just like George, have been brutalised, mass-incarcerated, segregated and enslaved
From his heart, via paintbrush and protest, Anton Leon’s cry is a cry for George Floyd, his own ancestors and the countless other Black men and women whose lives have been snatched or stifled by the hands of inequality and injustice. Multi-dimensional, this cry serves as an empowering ‘call to arms’ for those ready to fight for real equity for the Black community and a clear warning to anyone vying to stand in the way of it.
“You’ve fucked with the last generation -
this ends with us.”
Passionate, galvanising and full of hope.
Created by Anton Leon and first used by him at Birmingham UK’s Black Lives Matter demonstration, 4th June 2020, the sign – the cry, the message was heavily captured and posted – one post was liked 192,000 and reposted 67,000 times (and counting!).
Most recognisably, award-winning rapper and actor, Ice Cube posted an image of Anton and his message as did notable presenter and actress, Jameela Jamil.
Support the movement.
THIS ENDS WITH US. IS BLACK-OWNED – PROCEEDS SUPPORT THE FIGHT TO END INEQUALITY BY FUNDING A GLOBAL COMMUNITY OF CHANGEMAKERS POWERED BY UNITY
latest products
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You’ve Fucked With The Last Generation x Champion Embroidered Windbreaker Black
£44.00 Select options -
This Ends With Us Cropped Sweatshirt Black
£30.00 Select options -
You’ve Messed With The Last Generation Baby Bodysuit White
£14.00 Select options -
You’ve Messed With The Last Generation x Champion Embroidered Windbreaker Gold
£44.00 Select options -
You’ve Fucked With The Last Generation Cap Red
£20.00 Add to cart -
You’ve Messed With The Last Generation Front & Back T-Shirt Chest White
£24.00 Select options -
You’ve Fucked With The Last Generation Chest Front & Back T-Shirt Black
£24.00 Select options -
You’ve Fucked With The Last Generation Front & Back Sweatshirt White
£34.00 Select options
ThIS apparel is YOUR message FOR your community.
The GLOBAL impact
The message is speaking louder than Anton could have ever imagined. It’s speaking to a generation of people who have had enough of discrimination. It’s uniting Black and Non-Black people alike in working together to end racism one household, one community, one institution at a time. It’s providing hope. It’s prompting love and solidarity. It’s inspiring. Anton’s cry is now the world’s. THIS ENDS WITH US.
The Global Impact
The message is speaking louder than Anton could have ever imagined. It’s speaking to a generation of people who have had enough of discrimination. It’s uniting Black and Non-Black people alike in working together to end racism one household, one community, one institution at a time. It’s providing hope. It’s prompting love and solidarity. It’s inspiring. Anton’s cry is now the world’s. THIS ENDS WITH US.